Meta Leads

VHF Gym: Higher quality local leads without chasing every enquiry

A fitness brand needed a steadier flow of leads and a clearer way to judge quality beyond cheap form fills.

Platform

Meta

Priority

Lead quality

Rhythm

Daily

Challenge

Cheap leads were not enough. The account needed to optimise for people likely to show up, buy and stay engaged.

Approach

Audience and creative testing
Lead-quality feedback loop
Budget shifts based on yesterday's data

Result

The campaign process became easier to read, with better prioritisation and clearer client updates.